No, this isn’t about yesterday’s posting. Something totally different today.
However they do have some stinkers where they make a huge story out of nothing. Now I’m usually juts a sad lad but when a grumpy old man complains about real life not matching up with the perfect world in advertising then I can turn into a grumpy but sad lad.
On last night’s show they had Rick Wakeman hosting a spot about fast food not matching up with the pictures used to advertise the fast food. Examples were shown of McDonald’s burgers looking massive with perfect buns and colourful salad and firm meat in advertising pictures. These were then compared with real life examples bought from the the restaurants. The real life ones looked sad with droopy buns, limp salad and slimy meat.
They also compared microwave meals with the pictures on the packets. Again the real life examples didn’t look like the advertising pictures.
The ones used in the picture were specially prepared by expensive experts who worked for hours to get the perfect example ready for the photographers who used their deep knowledge of photography to arrange the perfect lighting set up. The ones bought by the general public were specially prepared by staff trained for a day or two, who don’t have huge amount of loyalty to their employer, who are rushed off their feet and don’t have their heart set on producing the perfect burger.
Now, am I just just not naÃ¯ve enough to think that real life food will ever look like the marketing. Does advertising need regulating to stop people being fooled into thinking that they will buy perfect food. Are people actually being fooled and is Watchdog making it look like the general public are stupid enough to be deceived by the pictures and therefore they need some big auntie to look after them and tell them what’s what.
Even with home made burgers I bet you wouldn’t be able to make them as nicely as the ones in the pictures in this Daily Mail article.