Unrealistic Expectations.
If you are the manufacturer of a product – say, for arguments sake, to forecast the weather – and claimed 99% accuracy, then after selling 1,000,000 examples of your product, you would be exceptionally pleased to find that your product had only failed to successfully forecast the weather in 594 cases rather than the expected 1% or 10,000 cases, would you not? You might even think that you would generate some positive headlines – “weather forecasters achieve incredible 99.4% accuracy” – or something along those lines followed by a resulting boost to your sales.
Not if you are the manufacturer of an ‘emotive product’.
Implanon invented a synthetic progesterone implant which could be inserted under the skin and claimed a 99% success rate in stopping pregnancies for up to three years at a time. No more ‘remembering to take the pill’, no more ‘self denial’ if you didn’t want to get pregnant. No need to take responsibility for yourself – the government would inject you with an implant and you needn’t give the matter another thought…..
This week it was revealed that more than 500 women in the UK fell pregnant when they thought they were 99% safe. They were using a hormone-releasing contraceptive implant, which should have given them no cause for anxiety for three years at a time.
Lo, they were ‘99%’ safe, in fact, better than 99% safe, but that has turned into thoroughly negative headlines for the manufacturers. Those ‘500 women’ were over a ten year period, I don’t suppose they were thrilled to find themselves the lucky winners of the 1% failure rate, since they presumably didn’t want children at that time, but it is hardly a failure on the part of the manufacturers.
The apparent failure of Implanon, until last October the only contraceptive implant available in the UK, is a blow to family-planning advisers and campaigners.
In Australia, where a survey was carried out of a similar product, 200 pregnancies were said to have occurred using Implanon – of which a quarter of the women were found to have already been pregnant when the device was fitted, and 127 of them had had the device fitted incorrectly. Neither situation should result in bad publicity for the manufacturer.
Ex-Public Heath Minister Gillian Merron is derided for having ‘talked up’ the product when it was announced that the government was investing £20.5m in a scheme to give the implant to young girls and reduce the horrendously high rate of teenage pregnancies.
Regarding the failure rate when the implant is incorrectly fitted – this is apparently because “not all [nurses and Doctors] have taken the time or the trouble to get trained” – an entirely negative attitude in itself.
Doctors in Bradford have warned of the dangers of women panicking and stopping using the device as a result of these negative press reports – I am interested in why this story has been so negatively reported, what is the agenda here?
Why wasn’t this an “Implanon turned out to be even more successful than claimed” story?
- January 13, 2011 at 21:39
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OOOOOOPPPPSSSS. Apologies all around, only reason is I am very busy
renovating a workshop I have recently bought and my days of working 10 hours
finished when I emigrated, a touch tired methinks, humble protestations to you
Dioclese.
- January 13, 2011 at 11:37
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Seems to me that the error rate is likely to be vanishingly small – it’s
not just that it’s less that 1% but that most of those failures will be down
to human mistake. As you note some doctors will fit it wrong (’tis a terrible
thing I know but sometimes these folk get it wrong) and, of course, there are
others who can’t count and take risks at the end of the three months.
The point you make is however a good one – but I do not know how we will
ever change people’s irrational behaviour. It’s not simply a question of
lacking numeracy skills – I suspect the journalists are perfectly able to
understand the maths. But remember 500 girls are pregnant who thought they
were safe and that is a big number!
- January 12, 2011 at 22:18
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Dioclese, perhaps taking the mote out of your eye first might be a good
idea. When my mother passed away nearly 15 years ago, my work colleagues
reckoned I was on another planet for at least a year and I certainly was not
particularly calm or affable, I was in a different mood every few hours,
making being in my company even less bearable than normal . When someone is in
suffering and partly bares their chastity to reveal it, showing some
compassion garners more respect than a holier than thou attitude, in respect
to what ever you believe in.
- January 12, 2011 at 22:54
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John, I think Dioclese’ comment is about Anna’s blog post not about mummy
x.
- January 12, 2011 at 22:54
- January 12, 2011 at 16:07
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Mummy X,
What a wonderful apology! I lost my mother twenty years ago,
and the wound never completely heals, so it’s no wonder you are still sore
after just eighteen months. I didn’t react with quite such anger, as I was
planning my wedding when it happened, so had something happy to look forward
to and a lot of support from family and friends. I hope you have the support
of people who care about you in real life as well as those here in blogland.
It would be good to hear from you and know how you are getting on, so I hope
you take Anna up on her offer of a guest post. All the very best, and be kind
to yourself; you are a great blogger and we need you back.
(Anna, you are
such a lovely raccoon!)
- January
12, 2011 at 14:57
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Might be less of a problem if we acquired some morals?
- January 12, 2011 at 13:58
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Anna,
I hope you will accept my apologies and my explanation as to my
increasingly erratic and annoying blogging behaviour.
As you know I lost my Mum in July 2009 and whilst rocked to the core at the
time I figured I would get used to it. Sadly, I haven’t. Whilst dealing with
it at a top level I failed to address my underlying grief and anger at her
sudden death. As a consequence I have found myself growing more and more angry
as the months have gone by. And to my detriment, and that of others I have
vented that anger in the blogosphere whilst failing to address it in the real
world.
After my unwarranted (2nd) attack on you I went back and re-read a lot of
my posts and what I discovered wasn’t very nice. In short I have become a
nasty, narrow minded, angry blogger that is more than happy to go pick a fight
with anyone so I can vent my anger. It’s shit and it makes me an arsehole. So
I am taking some time out to address the underlying issues that I really need
to deal with.
The blogosphere is a brilliant place to hide from what is going on in the
real world, and that is what i have been doing this last 18 months. So I am
off to sort my shit out. I hope to return someday, if you and all the other
bloggers will have me back. The urge to blog is still strong but until I can
stop being such a freaking twat it’s probably best for all of us that I step
away from the keyboard. If nothing else it will free up my anonymongs and
trolls and allow them to seek fresh feeding grounds elsewhere.
Wishing you all the best for 2011,
Mummy x
p.s Sorry for sticking this in the comments section, I have deleted my own
blog so have no way of letting you or others know that I have disappeared
because I am a twat and that I am very sorry for being a twat!.
- January 12, 2011 at 13:56
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Relying on an implant rather suggests these young women are not aware of
“safe sex”. I wonder how many of the (less than) 1% pregnant & (over) 99%
have contracted STDs. Schools sex education used to recommend a barrier method
of contraception for this very reason – perhaps this has been overlooked by
taking the easier route of an implant.
-
January 12, 2011 at 13:50
- January 12, 2011 at 12:20
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JuliaM & Richard B are right of course. Could there also be an element
in there of not wanting to ruin anyone’s chances of juicy litigation, and thus
keeping the story alive?
- January
12, 2011 at 11:53
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Because the general public don’t understand statistics. To most people,
’99% likely’ means ‘certain’. So a failure rate of 1% is equivalent to
‘doesn’t work’. It’s just simple ignorance. Do they teach probability in Maths
these days? Chances it’s considered too difficult for young people, or not
‘relevant’ to their lives: 1.0.
The Met Office have discontinued those long-range forecasts for this very
reason. When they said ’20% chance of rain’ and it rained, people
complained.
- January 12, 2011 at 12:52
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I disagree. It’s the MSM, papers, TV and especially the BBC. Media types
pride themselves on being bad at maths and science. And as JuliaM says they
love a negative angle on almost anything.
As for the weather look at the way the BBC gave up proper forecasts with
isobars on the maps. If the dumb don’t get it tough, don’t dumb down the
rest of us.
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January 12, 2011 at 13:52
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January 12, 2011 at 20:07
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To be honest, given some of the little scrotes I have interviewed over
the last few years, I don’t think they teach maths at all…
- January 12, 2011 at 12:52
- January 12,
2011 at 11:38
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Because the meejah just loves bad news?
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