After the limp reception the droopy Draper received as spearhead of the governments penetration into Web 2.0 and the blogosphere, we get news of another flaccid attempt.
The Department for Children, Schools and Families has ejaculated £4.6 million into the hands of the 20:20 agency to pay for a series of 22 short films that can be downloaded onto mobile phones encouraging the use of condoms.
Unfortunately, from the miniscule information the agency have in hand concerning the number of ‘Alfie’s’ downloading this information, rather than ‘getting on with it’ sans sheath, it appears it would have been cheaper to have issued every young man in the UK with a little ‘something for the week-end’ free of charge. The programme even has its own Facebook page, but only 36 fans; they should have got Richard Branson to run it, they might have gained a few Mates.
Another impotent government excursion into the blogosphere. Another £4.6 million quid that has failed to seed.